Ever since contextual advertising hit the Internet, web publishers of all sites, big and small have been making mone, displaying relevant ads interspersed with their content. The ads served by the program add value to websites and enhances the visitor's overall experience. For web publishers, contextual ad programs frees them from the hassles of dealing with advertisers, allowing them to concentrate on what they do best – publishing content.
The Yahoo! Publisher Network is pretty much like Google Adsense, and they do have their own set of strengths and limitations. Among the strengths are that many publishers have reported higher paying clicks with YPN and the ability to place ads in RSS feeds. Since YPN is still a couple of years behind Adsense, it remains to be seen if it will indeed be a strong contender to Google's position as the leading contextual ads program.No two website are alike and that's precisely why many have chosen to join the Yahoo Publisher Network and they ARE reporting much success. The decision remains with the publisher. Click here to visit the Yahoo! Publisher Network website.
