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These days, staff are required to have a whole range of skills to be effective in an increasingly competitive and demanding workplace. In addition to experience, technical skills and work knowledge, they need to learn many skills which fall into the softskills category such as time management, communication and effective supervision. Much of these skills are picked up along the way in their daily tasks, but many companies require their staff to attend formal courses in softskills to improve their staff's overall knowledge and effectiveness. While many large companies depend on their in-house trainers (usually their own managers) and their human resource departments to conduct training in such courses, they often rely on external trainers to conduct short softskills courses.

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One of the best training systems I've ever experienced in my life is while working as a trainer in McDonald's. What made their training impressive and memorable was it combined 2 critical components – a standard set of procedures coupled with theoretical, practical training with video presentations. Every procedure was demonstrated in detail in the videos, and emulated in each and every store around the world. Standardized methods and procedures translated into increased efficiency, shorter training and orientation time and finally, more profits. Companies that recognize the benefits of training videos eventually reap the long term benefits.

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You hear them over the radio and TV all the time. That sexy, seductive voice that tells you how good a product is. That deep tone that describes the action you're watching in the documentary. That booming voice that announces the star of the show. These are the Voiceover Artists. They're the voices behind the scenes – the voices that you recognize immediately when you hear them over commercials and radio or TV, but if the person stood in front of you, you wouldn't know him from the next guy. Such is the nature of this business.

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In certain countries, companies that want to do business with federal, state or local governments must prepare proposals or grant requests. Effective proposal writing is a highly skilled task that many companies outsource to specialists.

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Public speakers – especially politicians – know that saying the right words in public can have a dramatic effect on their careers. They spare no effort and cost in getting the best writers to transform their thoughts into well crafted words, knowing full well that these words may live on long after their careers have ended.

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There used to be a time when people were just amazed that they could call someone up and leave a message in their voicemail. But humans naturally built on that and before you knew it, they weren't just satisfied with a plain old voicemail greeting. They want music, effects and messages that are creative and different. This is a business that has lots of potential.

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